Data & Digital
Welcome to the Experiential Revolution
Digital creativity is redefining cultural content, providing new ways for audiences to connect and participate. The Space’s Harmeet Chagger wonders whether these experiences will…
Investing in creativity: A ‘smart’ solution for local regeneration
Ahead of the Autumn Budget, it is more important than ever to find cross-sector solutions to fortify the UK’s creative economy, says Jo Platt, Labour and Co-operative Party MP fo…
Nurturing creativity in next gen arts marketers
We need to remember foundational skills to equip emerging marketers to be creative and successful, says Matt Ecclestone of the Arts Marketing Association.
Digital sustainability: Beyond website calculators
The journey towards more sustainable digital futures is complex. Every thoughtful choice helps, but it’s important to retain a holistic view, writes Substrakt’s Zosia Poulter.
Audience data got us thinking about grocery shopping
Do we have a problem with engaging audiences? Or do we just think we do? Áine McCarron from the Northern Ireland research and evaluation company, thrive, explains why new research…
Making culture count: Why better data matters
Data is vital to demonstrate culture’s impact, yet narrow, fragmented evidence continues to obscure its true value. Stephen Dobson and Liz Harrop of the Centre for Cultural Value…
The Black Country: Unlocking creative voices
A new programme – Black Country Digital Firsts – shows how even modest support for artists in under-represented regions can unlock remarkable creativity, build confidence and gener…
The funding squeeze: How stretched budgets are driving digital innovation
As the arts face unprecedented cuts, venues are being forced to rethink their digital investment. But, as Matt Yau of CultureSuite asks, could financial pressures be catalysing a l…
In the AI age, we need data we can trust
Stephen Miller, chief technology officer at The Audience Agency, is a firm believer in Data4Good. Here he explains why AI offers a perfect example of why we should focus on data.
Mapping cultural infrastructure: A quickstart guide
Jason Jones-Hall of Five10Twelve navigates a path through a data-led approach to mapping local cultural provision.
Do your potential donors know you’re a charity?
Lauren James of Splitpixel is surprised how many arts charities fail to play up their charitable status, despite the many benefits it can bring.
Digital infrastructure: An organisational strategy, not just an IT issue
It’s tempting to treat digital infrastructure as purely technical, to be handled by specialists. But it’s deeply strategic, writes Substrakt’s Katie Moffat.
Indicators of cultural vitality: Hope not harm
How can practitioners and policymakers measure the cultural vitality of their communities? A new project from the Centre for Cultural Value aims to deepen that understanding, as Ro…
The elephant in the corridor
When it comes to culture and the creative industries, any new government strategy provokes new questions. The latest Creative Industries Sector Plan is no exception, writes Jason J…
Can you do digital sustainably?
Technology has always been bad for the environment. Ever since we discovered fire and could start burning parts of the planet, our advancements have pretty much always come at the…
Making the case for VR in libraries
Libraries are so much more than books. They nurture digital literacy, host creative workshops and offer vital social support. So what happens when you add virtual reality into the…
AI Mode and the future of search: What it means for cultural organisations
Google’s AI-powered search is changing how people find information – and potentially reducing website traffic for arts and culture organisations. Substrakt’s Katie Moffat shares wh…
Benchmarking your website’s environmental sustainability
While carbon calculator tools compare the impact of individual web pages, they don’t provide information on overall carbon footprint or how to reduce it. A new benchmarking study f…
In data we trust?
The last year or two have seen the launch of several new data dashboards in the sector, but do you trust them and what are the pitfalls? asks Sarah Thelwall of financial benchmarki…
Government wants to grow the creative industries: Carpe diem
Within months of coming to power last July, the Labour government put the creative industries at the heart of its growth plans. Hasan Bakhshi, director of the Creative PEC, thinks…









