Data & Digital

Government wants to grow the creative industries: Carpe diem
Within months of coming to power last July, the Labour government put the creative industries at the heart of its growth plans. Hasan Bakhshi, director of the Creative PEC, thinks…

A practical guide to user journey mapping in the arts
By surfacing real world behaviours, journey mapping is a useful tool in designing relevant and useful experiences, as Substrakt’s Kathryn Mason explains.

Digital leadership has never been more important
In a challenging cultural landscape, digital leadership is no longer optional. Ash Mann, an associate for The Space, explores why now is the time for leaders to step up with confid…

Reclaiming relevance: How museums can captivate Gen Z and Alpha in a digital-first world
YuJune Park and Caspar Lam are partners at multidisciplinary design studio Synoptic Office and professors at New York’s Parsons School of Design. They have some sound advice on…

Online harms: How to protect yourself from social media abuse
Online spaces provide enormous opportunities to connect and share, but they are often overtaken by hateful and abusive behaviour. John White of The Space, explores the current tren…

Your go-to guides to AI
We are at an inflection point with AI. To help cut through the noise, Substrakt’s Katie Moffat has curated a list of the current best commentators, writers and information source…

The lessons we learned from Covid – then forgot
In the first of our series reflecting on the pandemic five years on, Splitpixel’s Lauren James is sad that some of the lessons learned were abandoned in the return to business as…

A digital strategy for the UK cultural sector
Researcher Susan Oman spent two years embedded within DCMS on a policy fellowship. Here they explain why the resultant digital policy recommendations depend on shared understanding…

CreaTech: A lever for growth?
A new report on the intersection of creativity and technology – CreaTech – is published this week. Its findings, according to lead researcher Eliza Easton, reveal an unparallel…

The power of nine: Creating a community of digital practice in library services
What happens to a library’s capacity for creative expression and innovation when knowledge is shared among nine services? asks The Space’s Fiona Morris, as she explores the opp…

Reducing the carbon footprint of your digital activity
It’s tempting to dismiss digital sustainability as too big of a challenge to tackle, writes Substrakt’s Zosia Poulter. But there are some straightforward tactics you can use to…

Should you stay on unsafe social media platforms?
Splitpixel’s Lauren James has been considering whether now is the time to leave an increasingly hostile and abusive social media world.

Digital marketing: Trust your team
The future of digital marketing isn’t just about mastering new technologies, it’s about making connection, says Cath Hume of the Arts Marketing Association.

How to maximise on-site fundraising
There are lots of ways to create fundraising opportunities on your website. Splitpixel’s Lauren James provides a rundown of the most popular approaches she uses with clients.

Accessible content matters
While most people are aware of the importance of an accessible website, not everyone knows how to do it. Substrakt’s Kathryn Mason shares her top tips for how to make your websit…

The cultural data revolution
In the last article in his series exploring the role of data in the arts, David Reece considers what a ‘cultural data revolution’ looks like and its power to transform cultural…

The future of heritage in England
In light of a complex funding landscape facing England’s heritage sector, Cause4’s Michelle Wright and Annie Jarvis explore the importance of structured resilience support progra…

Intelligent risk-taking
In the second of three articles exploring how cultural organisations can use data creatively, Baker Richards’s Deputy CEO, David Reece, makes the case for intelligent risk-taking t…

Reimagining cultural data
Reflecting on the new book Pandemic Culture, Stephen Dobson, director of the Centre for Cultural Value, argues we now need smarter, more people- and place-centred data to inform cu…

Want to be accessible and inclusive? Start with your culture
It’s more important than ever, says Lauren James, head of content and web projects at Splitpixel, for the arts to be accessible to all and to work actively to include those who h…