Raising ticket income sustainably
Pricing strategy continues to challenge venues trying to raise income without losing the trust and diversity of their audiences, a…
Editorial Partner: Baker Richards
Arts Professional is working in partnership with Baker Richards to present a series of articles and case studies exploring ways in which arts and cultural organisations can achieve their commercial potential.
Baker Richards is a leading international provider of consulting services and software for the cultural sector, working in the areas of admissions pricing, segmentation, memberships, subscriptions and donations, sales forecasting and primary research.
from this partner
Reimagining cultural life as living networks
The measurement systems governing cultural life were never neutral; they arose from policy shifts that defined whose knowledge and…
The strangers of kindness
Ticket discounts targeted at the most disadvantaged in society have been the subject of recent social media tension. Robin Cantril…
Theatre 2050: A call to reimagine, not repair
Reflecting on a recent panel discussion, David Reece of Baker Richards explores the future of theatre and its role in a rapidly ch…
Beyond segmentation: Towards audience alignment
David Reece and Sarah Chambers discuss why segmentation is most powerful when it’s a reflective organisational practice – less…
What the arts can learn from Toyota: Cultivating a culture of creative resilience
Amid funding cuts, operational challenges and shifting audience behaviours, David Reece explores how the arts can take inspiration…
Why RICE is good for you
Leaders of cultural organisations face the constant question of how to allocate limited time and resources effectively. Robin Cant…
Trump’s return: What Europe’s cultural sector learned from populist politics
With Donald Trump’s return to the White House, Robin Cantrill-Fenwick looks at what may lie ahead for arts leaders in the USA.
The cultural data revolution
In the last article in his series exploring the role of data in the arts, David Reece considers what a ‘cultural data revolution…
Intelligent risk-taking
In the second of three articles exploring how cultural organisations can use data creatively, Baker Richards’s Deputy CEO, David R…
What do we mean by being data-driven?
In the first of a series of articles exploring what it means to be data-driven, David Reece argues that, while data is a powerful…
What the arts can learn from LEGO
We've come a long way from the difficulties of recent years, and some key metrics are starting to show a positive trend. But w…
A brighter future for entrepreneurs and opportunity-seekers
Now more than ever it’s important to focus on the things that really matter, to free ourselves of distractions and to identi…
Programming, price, people and the pendulum of power
If price has lost its power, what does that mean for arts organisations who continue to face financial challenges with increased c…
Councils of despair
As cuts to the arts continue to bite, Robin Cantrill-Fenwick asks why some local authorities feel able to walk away from funding o…
More than music: The power and purpose of orchestras
Rather than berate and fulminate against managers and funders, Robin Cantrill-Fenwick argues we must support orchestras through th…
Audience behaviour: Where do we go from here?
As the Covid aftermath continues to unfold, David Reece explores how audience behaviour has changed and what that means for the wa…
It’s time we moved to Denmark
What can the UK learn about cultural policy from its tiny Nordic neighbour? Robin Cantrill-Fenwick finds out – stopping off…
Three essential trends for theatre managers
With many conflicting demands on theatre managers’ time, Robin Cantrill-Fenwick identifies three key trends to help keep the…
Eurovision has brought me out in a cold sweat
Europe, Eurovision, pressure-selling, ticket queues and… Candide? Robin Cantrill-Fenwick examines what goes wrong whe…
Partner Pod: Surviving permacrisis
Are the arts locked in a permacrisis? How do we survive it if so? How long until we get back to 'normal'? Join Robin Cantr…
The price is wrong
With ticket price differentiation reaching new extremes, David Reece considers the longer-term consequences and asks if we should…
The long read: Arts leaders look ahead to 2023
For this long read marking the turn of the year, Robin Cantrill-Fenwick asked CEOs and Executive Directors of arts organisations a…
Time for a new pricing model? Part 2: Subscriptions
In a time of rising inflation, affordability and accessibility are at the forefront of arts organisations’ minds. David Reec…
