Audience data got us thinking about grocery shopping

I wonder if the same could be said of the specialist arts education and training organisation. There’s no shortage of interest, and we are all part of a broader eco-system, from after-school clubs, into secondary school aged pre-professional vocational training, onto conservatoires and into industry.

What would also be interesting is to explore this in reverse: how might industry look back at where its talent base is coming from, and find ways to support the pipeline in a co-ordinated way. It does happen, in pockets and selectively. Imagine the power if it was more joined up.