Together We Act: The power of collective action
The day-to-day working reality of arts marketers has never been so challenging. Cath Hume of the Arts Marketing Association thinks…
Editorial Partner: AMA
Arts Professional is working in partnership with Arts Marketing Association to share the innovation and resources that arts marketers and senior leadership need to develop their skills and inspire change.
Join the Arts Marketing Association
Arts Marketing Association is a membership organisation that helps arts marketers and leaders be at the forefront of marketing for the arts and culture industry. AMA shares the latest knowledge through training and events, Culturehive and the annual AMA conference, working with its community network of exemplary leaders and marketers in the arts industry and beyond.
From this partner
Nurturing creativity in next gen arts marketers
We need to remember foundational skills to equip emerging marketers to be creative and successful, says Matt Ecclestone of the Art…
AI is rewriting culture, with the risk of invisibility
Arts organisations are facing a visibility crisis and an urgent need to build skills for AI deliverability, says Paul Blundell of…
Time to amplify arts marketers
Times may be tough, but there’s still much to be inspired by, says Lucy Jamieson of the Arts Marketing Association.
Collaborate, be curious, rest: Building inclusivity
The Arts Marketing Association’s Bea Udeh shares some changemakers and resources that have influenced her work and could support…
AI: A strategic and ethical approach
AI is no longer a future concern – it’s already transforming how arts organisations connect with audiences, create work, and ope…
Digital marketing: Trust your team
The future of digital marketing isn’t just about mastering new technologies, it’s about making connection, says Cath Hume of the…
Developing AI policy for trustees and CEOs
Do your governance and leadership teams have a strategy for the use of AI? Or are your teams just experimenting without direction?…
Be brave, be bold: What we can learn from marketers
Arts and cultural marketers are inspirational. Despite the challenges organisations are facing, they remain optimistic and passion…
Don’t let your marketers head for the exit door
A survey of arts and cultural marketers reveals a growing sense of unfairness around pay and working conditions. Matt Ecclestone h…
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