Using a ticket levy as part of a capital campaign can generate much needed funds. Lucy Costelloe argues the benefits.
The box office provides much more than just the ability to sell tickets. It’s important, says Natalie Watson, to use the data insights it generates to help regain audience trust.
Being purpose driven and mission driven through the pandemic set Farnham Maltings up for success long into the future, just when they needed it most, as Paul Fadden reports.
As the four countries of the UK start to offer financial lifelines to venues wanting to reopen, Priya Patel explains how the Arts Working Group and their Recovery Toolkit can provide support with some of the thornier problems they are now addressing.
Adopting a creative approach to tackle opening in a Covid-safe environment could give venues the edge and help them come out the other side. David Dunstan shares some successful strategies.
In the current climate it’s time to adapt digital fundraising strategies and look at how your data can help boost online donations, says Lucy Costelloe.
Innovative solutions to emerging problems are showing how much can be achieved right now, but getting operationally ready for the next stage is the new challenge facing the arts. It’s important to recognise it’s a shared challenge writes Paul Fadden.
Audiences like to feel personally responsible for bringing about positive change, says Sean Hanly, so giving them the chance to consider options other than a ticket refund will generate goodwill and encourage them to return - once it’s safe to open the doors again.
It’s time we all started thinking of ourselves as experience makers. Lasting memories and positive emotions can be created at every point of contact with audiences, writes Lucy Costelloe.
Intuition can take you only so far. You’ll be more successful at retaining audiences and reviving lapsed attenders if you use data rather than instinct to develop customer loyalty, says Sarah McAleavy.