Innovative solutions to emerging problems are showing how much can be achieved right now, but getting operationally ready for the next stage is the new challenge facing the arts. It’s important to recognise it’s a shared challenge writes Paul Fadden.
Audiences like to feel personally responsible for bringing about positive change, says Sean Hanly, so giving them the chance to consider options other than a ticket refund will generate goodwill and encourage them to return - once it’s safe to open the doors again.
It’s time we all started thinking of ourselves as experience makers. Lasting memories and positive emotions can be created at every point of contact with audiences, writes Lucy Costelloe.
Intuition can take you only so far. You’ll be more successful at retaining audiences and reviving lapsed attenders if you use data rather than instinct to develop customer loyalty, says Sarah McAleavy.
Finding creative ways to grab donors’ attention is at the heart of successful fundraising campaigns. Conor Coyle shares some winning tactics.
Teams can fall into working in isolation, rather than together for a common purpose, in organisations of any size. Nick Stevenson suggests processes and tools to help avoid this happening.
What can you do if your event is approaching but your marketing campaign isn’t achieving its desired effect? If you’ve got access to the right data, there’s always time to turn the tide, says Paul Fadden.