Positioning a museum's brand can be tricky - especially if your museum is gynaecologically inclined. David Styles talks to Vagina Museum founder Florence Schechter about balancing its unique identity with broader public appeal.
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Rebranding the Vagina Museum: Striking the balance between vulva and vulgar (Museums + Heritage Advisor)
'Building a brand is a museum’s chance to sculpt and dictate its own identity; enabling cultural institutions to shun certain stereotypes or assumptions about their offering. Branding should immediately communicate to a potential visitor whether the museum in question is their kind of place.
Certain exhibits do, however, become stronger identifiers of a museum’s identity than its branding – whether the institutions like it or not. If audiences instantly associate a huge whale skeleton with the Natural History Museum or da Vinci’s Mona Lisa with the Louvre, it’s hard to imagine anything evoking thoughts of the Vagina Museum more so than, well, a vagina.
The challenge of building a brand to complement rather than reinforce such a stark assumption has fallen to Florence Schechter, founder and director of the Vagina Museum.' ... Keep reading on Museums + Hertiage Advisor