Do audience engagement initiatives really help develop new audiences, or are they pointless activities contrived to please funders? Steven Weisz weighs in.
Ironically, as I draft this article, I have learned that a national dance organization has granted over 1.1 million dollars for getting audiences to “engage” and connect to dance.
For at least the past decade, dance companies have been charged with the task of “audience engagement” to meet the requirements of grantors and funders, but at the same time have become less certain as to what “engagement” actually means... Keep reading on The Dance Journal
Ironically, as I draft this article, I have learned that a national dance organization has granted over 1.1 million dollars for getting audiences to “engage” and connect to dance.
For at least the past decade, dance companies have been charged with the task of “audience engagement” to meet the requirements of grantors and funders, but at the same time have become less certain as to what “engagement” actually means... Keep reading on The Dance Journal