How do price, distance and the preponderance of arts activity affect arts attendance? Glenn Voss, Zannie Voss and Young Woong Park feedback on recent research conducted in the US.
The American Alliance of Museums recently asked a group of museum CEOs, “What do you need to know (more) to strengthen your institution’s audience-building results?” Two responses summed up the general reactions: 1) “Behavioral patterns, decision-making prompts,” and 2) “What perceived value would attract prospective attendees?”
Perceived value is critical to understanding why people decide to act or not to act. The tagline of the communications strategy firm Maslansky + Partners says it all: “It’s not what you say, it’s what they hear.” In order to break through to cultural consumers, we have to speak to their truth, not our trut... Keep reading on National Center for Arts Research
The American Alliance of Museums recently asked a group of museum CEOs, “What do you need to know (more) to strengthen your institution’s audience-building results?” Two responses summed up the general reactions: 1) “Behavioral patterns, decision-making prompts,” and 2) “What perceived value would attract prospective attendees?”
Perceived value is critical to understanding why people decide to act or not to act. The tagline of the communications strategy firm Maslansky + Partners says it all: “It’s not what you say, it’s what they hear.” In order to break through to cultural consumers, we have to speak to their truth, not our trut... Keep reading on National Center for Arts Research