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Colleen Dilenschneider on the secret to successful digital engagement between audiences and cultural organisations.

From social media, to mobile applications, to virtual reality… What is the “trick” to successful digital engagement within cultural organizations?
I get this question a lot.
And the answer is so simple that well-meaning leaders may be overthinking it at their own peril.  I’ve written about this important topic several times over the last few years. That said, it’s worth repeating. That’s why I’ve finally cre... Keep reading on colleendilen.com