Don’t waste time with a mobile app for your arts organisation, argues Colleen Dilenschneider – the data shows they’re rarely used and barely increase visitor satisfaction.
Mobile applications have been a hot topic for a long while within the visitor-serving industry. There are mobile applications for all kinds of museums, zoos, aquariums, historic sites, and performing arts entities. But are people using them? And do they increase meaningful performance metrics like visitor satisfaction?
A (rad) museum professional recently tagged me in a Facebook conversation, asking if I had data that I could share regarding cultural audiences and mobile applications. Why didn’t I think about that before? At first I was a bit flummoxed about how to approach this, as IMPACTS has done work with individual client organizations to dig into the real benefits (or lack thereof) deriving from investments in developing mobile applications, but that data is proprietary. Translation: Not for publishing on Know Your Own Bone.
Fear not, friends! The trusty National Awareness, Attitudes, and Usage Study (NAAU) includes information related to mobile applications – and it’s shareable and reveals compelling and important information for visitor-serving entities.'... Keep reading on Know Your Own Bone
Mobile applications have been a hot topic for a long while within the visitor-serving industry. There are mobile applications for all kinds of museums, zoos, aquariums, historic sites, and performing arts entities. But are people using them? And do they increase meaningful performance metrics like visitor satisfaction?
A (rad) museum professional recently tagged me in a Facebook conversation, asking if I had data that I could share regarding cultural audiences and mobile applications. Why didn’t I think about that before? At first I was a bit flummoxed about how to approach this, as IMPACTS has done work with individual client organizations to dig into the real benefits (or lack thereof) deriving from investments in developing mobile applications, but that data is proprietary. Translation: Not for publishing on Know Your Own Bone.
Fear not, friends! The trusty National Awareness, Attitudes, and Usage Study (NAAU) includes information related to mobile applications – and it’s shareable and reveals compelling and important information for visitor-serving entities.'... Keep reading on Know Your Own Bone