Jessica Gelt investigates whether the embrace of digital technology by museums and galleries is encouraging visitor engagement or proving a distraction.
The museum of the future knows exactly where you are and maybe even what you want.
Enabled by tiny Bluetooth beacons positioned strategically around its galleries and grounds, the museum of the future sends a push notification to your phone urging a visit to the nearby Jackson Pollock exhibit it thinks you'll like, based on the Willem de Kooning and Lee Krasner art you browsed in the online collection. The museum of the future functions as seamlessly as an Apple store, makes recommendations like Amazon, speaks in hashtags, loves Tumblr and is ready for its selfie.
The museum of the future hasn't quite arrived in Los Angeles yet, but institutions including the Los Angeles County Museum of Art, the new Broad, the Autry National Center, the Museum of Contemporary Art and the Huntington Library, Art Collections, and Botanical Gardens are quietly updating and innovating this kind of technology to engage with their audiences... Keep reading on The LA Times
The museum of the future knows exactly where you are and maybe even what you want.
Enabled by tiny Bluetooth beacons positioned strategically around its galleries and grounds, the museum of the future sends a push notification to your phone urging a visit to the nearby Jackson Pollock exhibit it thinks you'll like, based on the Willem de Kooning and Lee Krasner art you browsed in the online collection. The museum of the future functions as seamlessly as an Apple store, makes recommendations like Amazon, speaks in hashtags, loves Tumblr and is ready for its selfie.
The museum of the future hasn't quite arrived in Los Angeles yet, but institutions including the Los Angeles County Museum of Art, the new Broad, the Autry National Center, the Museum of Contemporary Art and the Huntington Library, Art Collections, and Botanical Gardens are quietly updating and innovating this kind of technology to engage with their audiences... Keep reading on The LA Times