Over the next few weeks, audiences who never normally see theatre will flock to their local panto. How can we ensure they come again during the year, asks Lyn Gardner.
Over the next few weeks, thousands of people who never usually step inside a theatre will make their annual pilgrimage to the local panto. Most will have a thoroughly good time. Aladdin will be rubbing his magic lamp at at Nottingham Playhouse and the Lyric in Hammersmith, London, while Sleeping Beauty will be awoken at the Hackney Empire, London, and the evil Snaw Queen will be cancelling Christmas at the Tron in... Keep reading on The Guardian
Over the next few weeks, thousands of people who never usually step inside a theatre will make their annual pilgrimage to the local panto. Most will have a thoroughly good time. Aladdin will be rubbing his magic lamp at at Nottingham Playhouse and the Lyric in Hammersmith, London, while Sleeping Beauty will be awoken at the Hackney Empire, London, and the evil Snaw Queen will be cancelling Christmas at the Tron in... Keep reading on The Guardian