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There are many metrics that arts organisations could track, and knowing which is the most useful can be challenging. TRG Arts provides a video guide of metrics to get you started.

There are a lot of metrics that an arts organization could track in an effort to be successful and sustainable. With today’s robust CRM systems, there’s no shortage of data on arts patrons and their buying and donating behavior.
The truth is, what gets measured gets managed.
When you decide to track a metric and make changes in your work to move that number up or down, you’re giving that metric power. That means your organization sets its priorities as an institution by what you collectively decide to measure... Keep reading on TRG Arts