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Too much information or choice can paralyse potential ticket-buyers and deter them from buying from you, argues Christy Warren.

Have you ever had a time when you couldn’t seem to make a decision? Maybe you were trying to decide between the practical car or the fun car. Or maybe you were trying to decide which item on the budget would get trimmed for the upcoming fiscal year. Or you were programming your next season and had several compelling options. You made your pros and cons lists. You thought, “If I sleep on it, the answer might... Keep reading on Patron Technology