Once seen as stuffy and elusive, museums have become more inclusive, accessible and dynamic thanks to social media. But how much personality should an arts organisation have? The Wellcome Collection’s Russell Dornan ponders the issue.
Think about some of your favourite museums on Twitter. How about Instagram? What is it about how they present themselves across social media that you enjoy or relate to? Beyond the subject matter or the expertise, it’s the people behind the accounts that bring museums to life online... Keep reading on Medium
Think about some of your favourite museums on Twitter. How about Instagram? What is it about how they present themselves across social media that you enjoy or relate to? Beyond the subject matter or the expertise, it’s the people behind the accounts that bring museums to life online... Keep reading on Medium