'Build it and they will come' is not applicable when it comes to selling online, says Tom Dykes. There's a lot to think about before you start building a website.
So, you want to start an online shop? Maybe you’re a small-ish organisation and don’t have a lot of in-house experience, but have ambition, drive, and a plan. Before you begin, here’s what you need to think about before getting into building the site itself. You’ll thank yourself later.
Do ask yourself hard questions about whether an online shop is the right place to start for increasing online income. For example, are you better focusing on increasing memberships online, or developing online events.
I’ve created sites on several different platforms, including Magento, Amazon, and Shopify, to selling on social media and third-party sites. So here are my top tips for starting an online shop... Keep reading on Cultural Enterprises
So, you want to start an online shop? Maybe you’re a small-ish organisation and don’t have a lot of in-house experience, but have ambition, drive, and a plan. Before you begin, here’s what you need to think about before getting into building the site itself. You’ll thank yourself later.
Do ask yourself hard questions about whether an online shop is the right place to start for increasing online income. For example, are you better focusing on increasing memberships online, or developing online events.
I’ve created sites on several different platforms, including Magento, Amazon, and Shopify, to selling on social media and third-party sites. So here are my top tips for starting an online shop... Keep reading on Cultural Enterprises