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Stop asking people for money, and remember that your ‘donors’ have much more to offer than cold hard cash, argues Bernard Ross.

Sometimes I feel like I’ve been transported back into the arts and culture world of the 1970s.
To be honest it’s not all bad. I mean I could live with the bad hair, the purple nylon velour loon pants, and even the cloying pink prawn cocktails. I’d even love to relive – that’s how old I am – the excitement about the launch of Sgt Pepper and 100 Years of Solitude... Keep reading on UK Fundraising

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