Marketing lesser-known artistic work is possible, providing audiences are presented with a balance of surprise and familiarity, says Meghan Randolph.
Has this conversation ever happened at your organization?
Board member/staff leader/other: I really want to do [name of relatively unknown but incredible play or musical].
Other person: What? That’ll never sell.
The conversation tends to be somewhat more involved, but the idea is clear. There is a desire to take an art... Keep reading on HowlRound
Has this conversation ever happened at your organization?
Board member/staff leader/other: I really want to do [name of relatively unknown but incredible play or musical].
Other person: What? That’ll never sell.
The conversation tends to be somewhat more involved, but the idea is clear. There is a desire to take an art... Keep reading on HowlRound