A new mobile Pokémon app – which has almost as many daily users as Twitter – is bringing new visitors to museums. Blaire Moskowitz investigates.
Have you seen more people than usual staring at their phones in your museum?
That is because “Pokémon GO” was released this weekend. It quickly claimed the number one place in the app store and will soon surpass Twitter in daily active users by capturing the attention of two coveted demographics – children with cellphones and millennials craving 90s nostalgia.
Pokémon GO’s tagline has remained the same as the prior GameBoy iterations. You still want to “catch ‘em all”, only this time it’s not limited to the virtual world inside the Gameboy... Keep reading on Museum Hack
Have you seen more people than usual staring at their phones in your museum?
That is because “Pokémon GO” was released this weekend. It quickly claimed the number one place in the app store and will soon surpass Twitter in daily active users by capturing the attention of two coveted demographics – children with cellphones and millennials craving 90s nostalgia.
Pokémon GO’s tagline has remained the same as the prior GameBoy iterations. You still want to “catch ‘em all”, only this time it’s not limited to the virtual world inside the Gameboy... Keep reading on Museum Hack