How do arts organisations attract donations from corporate sponsors? Dalya Alberge explores various techniques, such as offering dinners on stage or walk-on roles in films.
How about dinner on the stage of the latest production of the Royal Shakespeare Company (RSC), surrounded by sets and props? Or perhaps a walk-on part in a film? Otherwise, you could meet some of the world’s most talented orchestral players or have a gallery named after you.
These are among incentives offered to potential sponsors, both corporate and individual, by theatres, orchestras, museums and other arts institutions. In an age of austerity, the challenge for organisations is to be all the more creative in wooing potential patrons.
Sponsorship, particularly corporate, is never just about giving... Keep reading on The Financial Times
How about dinner on the stage of the latest production of the Royal Shakespeare Company (RSC), surrounded by sets and props? Or perhaps a walk-on part in a film? Otherwise, you could meet some of the world’s most talented orchestral players or have a gallery named after you.
These are among incentives offered to potential sponsors, both corporate and individual, by theatres, orchestras, museums and other arts institutions. In an age of austerity, the challenge for organisations is to be all the more creative in wooing potential patrons.
Sponsorship, particularly corporate, is never just about giving... Keep reading on The Financial Times