Major arts organisations’ fear of sharing content is stopping audiences developing an emotional connection to their work, says Andrew Goldstein.
Every arts organization has a mission, be it bringing great art to their community or advancing the arts industry. But what if I told you that every mission is devoid of the most essential element for success?
Let’s look at a few mission statements:
San Francisco Symphony: “sets the highest possible standard for excellence in musical performance at home and around the world; Enriches, serves, and shapes cultural life throughout the spectrum of Bay Area communities; Maintains financial stability and gains public recognition as a means of ensuring its ability to fulfill its mission.”
Houston Ballet: “To inspire a lasting love and appreciation... Keep reading on The Huffington Post
Every arts organization has a mission, be it bringing great art to their community or advancing the arts industry. But what if I told you that every mission is devoid of the most essential element for success?
Let’s look at a few mission statements:
San Francisco Symphony: “sets the highest possible standard for excellence in musical performance at home and around the world; Enriches, serves, and shapes cultural life throughout the spectrum of Bay Area communities; Maintains financial stability and gains public recognition as a means of ensuring its ability to fulfill its mission.”
Houston Ballet: “To inspire a lasting love and appreciation... Keep reading on The Huffington Post