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Bristol Museum & Art Gallery needs to grow its profitability by 10% a year until 2022. Zak Mensah explains their strategy and feeds back on the first week.

Each year until at least 2022 we need to grow our retail revenue and profitability by 10% or greater. At Bristol Museum & Art Gallery our retail is typical of the sector in converting about 10% of visitors into shoppers. For us, this will not be enough to do what we need to do. But we must hit our target.
To work out if you have any hope of making your target you need... Keep reading on Bristol Museums

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