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Pricing strategies that saw the West End play Cock charge up to £400 a seat last week risk alienating an entire generation of audiences, writes Carl Woodward.

Well….

The cynic, as Oscar Wilde put it, knows the price of everything and the value of nothing. For commentators, that switches into reverse: indifferent to price, we are expected to deliberate value. 

Full disclosure, I am privileged to not have to usually pay for tickets. Occasionally, though, I despair. I feel there is no place for the working class in theatre. This is by no means my first rodeo, either.

This week, premium tickets for Mike Bartlett’s play Cock – starring Jonathan Bailey and Joel Harper-Jackson – were put on sale with ticket prices that had been spiked to £400...Keep reading on Carl Woodward's Blog.

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