It’s not all about digital marketing – Sara Trumpp thinks direct mail is still a powerful tool if you use it right. She shares her tips.
It is brainstorming time again, and the topic of discussion is whether you should stick to your trusted direct mailing campaign or make a switch entirely to digital. Why can’t it be both? The print vs. digital debate has been a constant discussion in fundraising strategy for years. However, the ever-increasing conversion to all things online, might ironically be the reason for you to think twice about abandoning your direct mailing campaign.
With so many promotional offers, newsletters, coupons and general spam filling up our inboxes, consumers and donors alike are growing more uninterested in email and digital campaigns. We spend so much time looking at screens that we have become oversaturated with digital images and fail to remember digital campaigns. That being said, printed paper items have a staying power that is statistically undeniable. A recent study by Blackbaud, the software and service provider for non-profit organisations, states that 79 per cent of all charity donations are a result of direct mail... Keep reading on Civil Society
It is brainstorming time again, and the topic of discussion is whether you should stick to your trusted direct mailing campaign or make a switch entirely to digital. Why can’t it be both? The print vs. digital debate has been a constant discussion in fundraising strategy for years. However, the ever-increasing conversion to all things online, might ironically be the reason for you to think twice about abandoning your direct mailing campaign.
With so many promotional offers, newsletters, coupons and general spam filling up our inboxes, consumers and donors alike are growing more uninterested in email and digital campaigns. We spend so much time looking at screens that we have become oversaturated with digital images and fail to remember digital campaigns. That being said, printed paper items have a staying power that is statistically undeniable. A recent study by Blackbaud, the software and service provider for non-profit organisations, states that 79 per cent of all charity donations are a result of direct mail... Keep reading on Civil Society