Chasing numbers is a terrible way to run any kind of arts project and Arts Council England’s YouTube channel, Canvas, is nothing more than an expensive, delusional arts project, says Article 19.
In February 2016 we noted that Canvas had amassed, pun very much intended, just 898 subscribers after almost a year online (according to their channel data). Twelve months later the channel has just 5,554 subscribers despite the snake oil salesmen behind the project, Brave Bison (formerly known as Rightster), promising video viewing numbers in the "billions" and riches for all thanks to Google's ad-revenue sharing mechanism. At the time, we pointed out that this project was doomed to failure because the arts doesn't fit into the content churn nature of YouTube's relentless, numbers driven advertising model... Keep reading on Article 19
In February 2016 we noted that Canvas had amassed, pun very much intended, just 898 subscribers after almost a year online (according to their channel data). Twelve months later the channel has just 5,554 subscribers despite the snake oil salesmen behind the project, Brave Bison (formerly known as Rightster), promising video viewing numbers in the "billions" and riches for all thanks to Google's ad-revenue sharing mechanism. At the time, we pointed out that this project was doomed to failure because the arts doesn't fit into the content churn nature of YouTube's relentless, numbers driven advertising model... Keep reading on Article 19