YouTube channels, accessible live events and digital radio are contributing to the growth in popularity of classical music among younger generations, writes David Woode.
American pop singer Ariana Grande, the south London rapper Dave and Sheffield-formed rock band Bring Me The Horizon are some of the chart-topping acts whose songs feature on scores of millennials’ streaming playlists.
But delve deeper into curated lists of pop, grime and metalcore and you’re just as likely to discover tracks by 18th Century composers, Wolfgang Amadeus Mozart, Joseph Haydn and Johann Sebastian Bach.
It’s a curious mix, but classical music’s growing influence among people born in and after 1984 is unprecedented...Keep reading on iNews
American pop singer Ariana Grande, the south London rapper Dave and Sheffield-formed rock band Bring Me The Horizon are some of the chart-topping acts whose songs feature on scores of millennials’ streaming playlists.
But delve deeper into curated lists of pop, grime and metalcore and you’re just as likely to discover tracks by 18th Century composers, Wolfgang Amadeus Mozart, Joseph Haydn and Johann Sebastian Bach.
It’s a curious mix, but classical music’s growing influence among people born in and after 1984 is unprecedented...Keep reading on iNews