The Arts Council of Wales (ACW) has made a commitment to arts marketing with the launch of Boost, a marketing handbook, and a collaboration with the Arts Marketing Association (AMA).
Supported by ACW, the AMA has made a limited number of half-price memberships available to new members in Wales. The Boost guide was first published by the Scottish Arts Council and has now been revised by ACW and printed in both English and Welsh. It is designed to provide a practical rubric for the creation of strategic marketing plans. e: beverly.hughes@artswales.org.uk
Published: 14-06-2004