Scooter Marketing ? comprising illuminated billboard trailers towed by Vespa Granturismo scooters ? is set to take to the streets of London in a new initiative by print distribution company London Calling.
In an exclusive agreement with Look Media, which pioneered the use of stylish mobile outdoor media in Australia in 1999, London Calling aims to enable the arts and cultural sectors to reach new audiences across the capital.
Published: 29-11-2004