Yes, arts organisations need to be innovative in the way they target younger audiences. But much like newspapers, they have to remember not to alienate their older base – their most stable source of income, says Chris Jones.
Most of Chicago's biggest performing arts organizations have recently announced their upcoming seasons. Two striking things emerged. One is that most of the biggest institutions suddenly are producing more shows, albeit sometimes with shorter runs. The other is that they are trying to shake off the confines of the traditional five- or six-show subscription season in favor of appealing more to the perceived habits of the millennial generation, known for their love of Netflix-style memberships, flexible scheduling and their preference for last-minute ticket purchases on mobile phones...Keep reading on The Chicago Tribune
Most of Chicago's biggest performing arts organizations have recently announced their upcoming seasons. Two striking things emerged. One is that most of the biggest institutions suddenly are producing more shows, albeit sometimes with shorter runs. The other is that they are trying to shake off the confines of the traditional five- or six-show subscription season in favor of appealing more to the perceived habits of the millennial generation, known for their love of Netflix-style memberships, flexible scheduling and their preference for last-minute ticket purchases on mobile phones...Keep reading on The Chicago Tribune