Wales' national arts access scheme for disabled people and their carers removes the need for uncomfortable eligibility convers…

Libraries will always be about books and information, but in Manchester they’re also a place for local communities to enjoy…

Schemes aimed at generating loyalty need to do more than offer simple discounts. Francesca Di Nuzzo looks to airline loyalty progr…

Over 25 years the role of cultural marketers has expanded, but the focus remains on audience relationships. Cath Hume examines the…

A DCMS inquiry will assess whether arts and education initiatives were more successful than traditional approaches in connecting w…

When Ron Evans started thinking about how to make post-show talks more appealing and accessible, he found audiences hungry for new…

Settling scores, creating stories and taking risks – Gary Lagden saw many parallels between the worlds of theatre and rugby….

How can arts and culture reach a broader audience that more accurately reflects local communities? Sarah Boiling explores how to c…

Sharing information openly supports innovation and helps build resilience for the good of the whole sector, argues Cimeon Ellerton…

How can arts organisations develop the best possible strategy for their customer relationship management and ticketing systems? He…

National Trust venues are engaging with new audiences by empowering young people to run events with local communities, says Hattie…

Why do some in the sector feel that babies and toddlers have little to offer as audiences or participants? On the contrary, says C…

A non-verbal approach to music-making for the very youngest children offers a comfortable environment for new parents experiencing…

Stratford Circus Arts Centre, based in an area of London with high levels of child poverty, has come to realise that providing low…

The opportunities for very young children to experience the arts in rural Devon are few, as well as inconvenient and expensive. Ho…

Mark Doyle says that a clear sense of purpose has encouraged leading artists to participate in an ambitious programme of contempor…

Three cultural organisations in Wiltshire are now under one collective umbrella, giving them the opportunity to share data and cro…

While touring three productions around the UK, Unlimited Theatre developed a model for working with venues to engage local audienc…

The tendency for people from higher social grades to be more likely to attend arts events is down to a mismatch between current fu…

Becoming London's first Borough of Culture next year is just the beginning of a fundamental change of approach for Waltham For…

Just providing entertainment is no longer enough to draw in audiences. But by focusing on what people value, arts organisations ca…

Screened versions of live performances are mostly made by large organisations and consumed by those that would attend the arts any…

How can you find out what your audience really thinks? Ron Evans recommends observing them using your very own spy network.

It is exciting to explore and own the biases that we impart to audiences, argues Bea Udeh.