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Cath Hume
Chief executive officer at AMA
Arts Marketing Association
From this author
Digital marketing: Trust your team
Developing AI policy for trustees and CEOs
Be brave, be bold: What we can learn from marketers
Creating a Diverse Board
Real change happens from the ground up
Leading at all levels
Leading with an audience focus
Free to read
Hidden funders: Is anyone out there?
Repeated attacks on trans rights are exhausting
Museum of the Year: Finalists share hopes for the future
A practical guide to user journey mapping in the arts
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