Time for a new pricing model?
In the first of two articles on innovative pricing practices, David Reece explores different approaches to price setting and asks…
Editorial Partner: Baker Richards
Arts Professional is working in partnership with Baker Richards to present a series of articles and case studies exploring ways in which arts and cultural organisations can achieve their commercial potential.
Baker Richards is a leading international provider of consulting services and software for the cultural sector, working in the areas of admissions pricing, segmentation, memberships, subscriptions and donations, sales forecasting and primary research.
from this partner
Weathering the inflationary storm
Faced with inflation and a squeeze on consumer spending, how can arts organisations weather this financial storm? David Reece…
What is market research?
There are many misconceptions about market research and who is or isn’t qualified to undertake it. Robin Cantrill-Fenwick un…
Dynamic pricing on trial: guilty or not guilty?
Thanks to the pandemic and the rising cost of living, a widespread pricing practice is back in the spotlight. Robin Cantrill-Fenwi…
What does your pricing say about you?
Pricing is an overlooked form of communication. As soon as a price is placed on something, it sends out a message about the produc…
Emotional resilience is the key skill for 2022
While many arts and culture organisations are concerned about their financial viability, emotional resilience will also be essenti…
Rishi isn’t coming to the rescue
This week’s budget shows that there’s no easy path to high wages and low ticket prices in theatre. So what’s nex…
How useful are pre-pandemic datasets?
Lockdowns, venue closures, cancelled and postponed events – the era of Coronavirus has created an 18-month crevasse in our d…
Bursting the bubble: where next for socially distanced seating?
Auditorium formats that worked well between lockdowns aren’t the answer to achieving full houses as restrictions are lifted….
Planning in a time of radical uncertainty
In these uncertain times, it’s important to return to our core principles: making the most of the information we have and no…
What can – and should – you charge digital audiences?
Even if people are willing to pay for digital performances, are they willing to pay enough? Robin Cantrill Fenwick examines the da…
The many roads to recovery
As we emerge from the chaos of the pandemic let’s focus on where we want to go, but remember there’s no single way to…
Maintaining focus in the eye of the storm
Once the initial storm of Covid-19 closures and lockdown subsides, rapid and focused medium-term planning will be essential for th…
Discounting: The Good, the Bad, and the Ugly
Offering discounts? If you don’t have a reason for cutting prices and are inconsistent with your offers, don’t expect…
Does ‘Pay What You Can’ pay off?
As new customers are more likely to buy high price tickets than existing customers, can we expect Pay What You Can schemes to deve…
Is price a reason for low engagement – or just an excuse?
The popular misconception that price is the chief barrier to access to the arts has taken hold in the sector, while in reality, pr…
What the Romans did for us…
Visitor attractions are embracing innovative approaches to maximising sales and income. Debbie Richards explains the approach rece…
Points make prizes
Schemes aimed at generating loyalty need to do more than offer simple discounts. Francesca Di Nuzzo looks to airline loyalty progr…
Can less be more?
Making a product or service scarce or exclusive has become an effective way to attract customers in other sectors. Tim Baker explo…
Embracing the excitement of resilience
Resilience in the arts may be linked with finance – but for Debbie Richards, it’s really about making bold and excitin…
Segment your way to success
The right approach to segmentation can drive sales and improve return on investment, as Tennessee Performing Arts Center in the US…
Are you really GDPR ready?
GDPR obligations go beyond direct marketing, so when it comes to managing commercial risk, what might you have missed, asks Debbie…
How airline pricing can help sales soar
With dynamic pricing already common practice in other sectors, Isabella Anderson examines what the arts can learn from the airline…
The challenge of true collaboration
How do we get to the point where we are truly collaborating? Debbie Richards describes a project that sought the benefits of colla…
