Finding the magic money tree
By looking at admissions, ancillary sales and affiliation in isolation you may be missing a trick. Tim Baker advises on how to max…
Editorial Partner: Baker Richards
Arts Professional is working in partnership with Baker Richards to present a series of articles and case studies exploring ways in which arts and cultural organisations can achieve their commercial potential.
Baker Richards is a leading international provider of consulting services and software for the cultural sector, working in the areas of admissions pricing, segmentation, memberships, subscriptions and donations, sales forecasting and primary research.
from this partner
Would you like fries with that?
From up-selling and cross-selling to ancillary offers of food and beverage, merchandise and even car parking, Tim Baker explores a…
Bare necessities
What’s the recipe for maximising engagement and income? Jenny Scudamore explores ‘segmentation made simple&rsquo…
The AAA of income
Are you leaving money on the table? Tim Baker explains how taking an integrated approach to earned income can help arts organisati…
Turn your marketing upside down
To achieve true customer relationship management all marketing activities should be turned upside down, focusing much more on the…
Making your aims achievable
Tim Baker explains how SMART objectives can make challenging aims – such as engaging more young people – a…
Knowing the score
A simple repertoire scoring system is far more effective than a crystal ball for predicting the popularity of a programme, setting…
Seeing the future
Need to forecast attendances or ticket sales? Jenny Scudamore explains how to make better predictions.
Are you pricing dynamically?
Dynamic pricing is all the rage, but is just one tactic amongst many. David Reece explains how organisations can benefit by placin…
Marginal gains make more money
Even small adjustments in pricing can boost ticket sales and increase revenues, explains Tim Baker.
Maximising members
If you only have one level of membership you’re missing a trick. Debbie Richards explains how Baker Richards helped Compton…
In pursuit of the holy grail
Is it possible to double the response rate you get from your direct marketing and save money at the same time? Tim Baker explains…
