Festival organisers are struggling to book big names in the UK as they are no longer an appealing destination for headline acts, it has been claimed.
The Observer reports the situation has arisen due to rising costs, increased competition and Brexit. Organisers say US acts, in particular, are proving challenging to tempt over as their financial expectations in a dynamic pricing landscape exceed the £2m fee an A-grade festival headliner in the UK can expect.
“The UK just isn’t an attractive offer at the moment,” says Sacha Lord, co-founder of Parklife Festival and night-time economy adviser for Greater Manchester. “When you’re booking these huge global artists, you’re competing with the rest of the world. It’s really tough out there.”
Audience expectations for high-production-value performances and the rising cost of putting a show together and taking it on the road were also cited as causing problems for both artists and promoters.
There are likewise concerns about increased competition from the proliferation of small-scale festivals in recent years as councils increasingly look to rent out their green spaces.
Lord says these issues have been compounded by Brexit, as previously, UK dates could slot into a European tour. With an increased risk of equipment being held up at the border, Lord said: “If that happens, you’re going to lose your headliners. It’s caused major issues in the industry.”
Kelly Wood, national organiser for live performance at the Musicians’ Union, added that there aren’t as many acts coming to the UK as factoring in time for travel checks makes it less appealing.