The Royal Ballet School has launched a digital membership programme to widen access for those wanting to support its operation.
The school is offering memberships of £65 a year - or £45 for Young Members - extending the options for support to young philanthropists or those based overseas.
The new programme is part of a push to raise funds vital to ensuring the organisation’s survival. Funding from the Department of Education has remained at a standstill while running costs have risen, the school said, leaving a shortfall that requires it to raise over £1m in donations annually.
Members and Young Members will be offered exclusive behind-the-scenes access to ballet classes via Zoom, a bi-monthly newsletter with photos, videos and stories, and discounts on Royal Ballet School shop and video-on-demand products.
The funds raised will contribute to the school’s General Fund, which is used to cover the running costs of its studios, facilities and accommodation, to fund healthcare provision, to pay salaries and to maintain its historic buildings.