An initiative developed by Art Fund is visualising the impact art displayed in museums and galleries has on people’s brains.
The experiment will see headsets that show how art affects brainwaves toured across museums and galleries in the UK. The devices have already been used at London’s Courtauld Gallery.
The headsets are connected to an electroencephalogram (EEG) monitor, which allows people’s brainwaves to be visualised on screens in 3D and in real time.
Art Fund Director Jenny Waldman told Sky News the experiment is the charity’s latest initiative to encourage visitors to return to museums and galleries.
"This is a way of just showing us exactly what happens in our brains and how exciting it is to actually be back in a museum context, back in a gallery, seeing real art, having that experience."
"What we're trying to do with this experiment is show how fantastic the museum experience is and encourage people back."