Nine digital start-up businesses and SMEs are being given the chance to win a share of £225k and to work with cultural organisations as well as big-name commercial brands.
LIFT and the Barbican are among the organisations that will be working with the winners of the ‘Digital Innovation Contest’, an initiative led by IC tomorrow, part of the Technology Strategy Board (TSB). Nine challenges have been set by leading names in retail, arts, entertainment, culture, publishing, film and music, and the winners of the competition will be awarded £25k each to find innovative commercial solutions for a range of digital strategies across retail, events and analytics. Other participants include Argos, SYCO Entertainment, Saatchi & Saatchi, Procter & Gamble, Holition, Live Nation, Penguin Random House and BFI (British Film Institute). Matt Sansam, Programme Manager at IC tomorrow, said: “Our main objective is to pair today’s burgeoning tech-talent with established businesses and organisations so they can share insights on adapting to, and making the most of, a continuously developing digital economy.” The deadline for applications is 26 February.
 |