Festivals may no longer benefit from regular funding streams, but Owen McNeir is optimistic that they can still thrive on a mixed-income approach to fundraising.
The UK is rich in festivals. There are more than 350 literary and spoken word festivals, classical, jazz, folk, world, contemporary and popular music festivals, as well as a multitude of thriving sub-genres for opera buffs and crumhorn fans. There are festivals of philosophy and ideas, science and comedy, architecture and performing arts, theatre, art and multi-disciplinary artforms, and that’s before anyone mentions fringe.
UK festivals, however, are not rich. Ticket sales rarely... more
The key to building a loyal audience for a family arts festival? It needs to come from a place of integrity, says Rowan Hoban.
Families are key to audience development, but how do you attract them? Patrick Spottiswoode reveals how Shakespeare’s Globe plans to market a new festival to family audiences.
Over £400k has to be raised every year to stage the Ageas Salisbury International Arts Festival. How do they do it? Toby Smith outlines his strategy.
Growing slowly and organically has helped Kidderminster Arts Festival respond to the needs of local artists and the community, says Loz Samuels.
Through the Circuit network, 15 to 25 year olds create arts events for other young people. Rachel Escott reveals what they’ve learned about marketing to this under-engaged audience.
How can you attend a festival if you can’t leave your house? Michael Eades describes a project bringing the festival experience to people with dementia.