The screening effect

Photo of man in cinema
18 May 2017

Live-to-screen may offer plenty of opportunities for engagement on multiple channels and platforms, but we need more and better analysis to start to fulfil its potential, says Anne Torreggiani.

Seeing the future

Photo of people looking at a painting in gallery
18 May 2017

Need to forecast attendances or ticket sales? Jenny Scudamore explains how to make better predictions.

Tools of engagement

Taking photo of fireworks on phone
11 May 2017

Live entertainment is still a big draw for the Netflix generations, but how should arts organisations go about building relationships with them? Olivia Carr shares some advice. 

Brilliant app design

Photo of man on street with headphones
04 May 2017

In the competitive world of apps, how can a cultural tour app stand out? Researchers at King’s College London and the University of Melbourne identify five key features.

Keeping theatre accessible

Photo of cast on stage at Globe Theatre
27 Apr 2017

Recent controversy at Shakespeare’s Globe made little mention of a key point raised by Dominic Dromgoole: the importance of £5 tickets. Nicky Goulder says the incoming artistic director should fight to keep them.

Making the ask easier

Image of old building with garden
24 Apr 2017

Brewery Arts Centre increased its charitable income from box office donations by more than 40% when it approached customers at the point of sale. Libby Penn explains how this was achieved.

How to… help writers break through

Two men sitting at a table
21 Apr 2017

What should people working in the arts do to support writers in their early years? Steve Dearden, co-founder of the The Writing Squad, offers his thoughts.

A change in status

Photo of calculator 'tax' button
20 Apr 2017

Some freelancers and contractors working in the public sector may be taxed at source via PAYE following changes in legislation. Mahmood Reza explains what has changed and the implications.

Join the sharing economy

Photo of person offering coffee cup
20 Apr 2017

Sharing skills and resources is not just about altruism, it can unlock new sources of revenue for arts organisations. Benita Matofska shares five tips for getting started. 

An unequal art world

Photo of protest outside National Gallery
20 Apr 2017

The gender divide amongst artists exhibited and sold is not inevitable, and new research into Artfinder’s online community proves it, says Jonas Almgren.

Are you pricing dynamically?

Photo of exterior of arts building at night
13 Apr 2017

Dynamic pricing is all the rage, but is just one tactic amongst many. David Reece explains how organisations can benefit by placing dynamic pricing in a wider context.

Who is really winning?

Photo of West End discount booth
13 Apr 2017

Does dynamic pricing actually benefit theatre producers or audiences? Steve Rich isn’t convinced.

How to… open a non-elitist gallery

Interior shot of gallery
10 Apr 2017

Eleni Duke found galleries intimidating, silent and unwelcoming, so she decided to open her own where everyone was welcome. She shares what she’s learned.

Bridging the generation gap

Photo of young audience
06 Apr 2017

Data shows that audiences for many artforms are ageing. Anne Torreggiani calls on the arts sector to anticipate and accommodate the changing needs of younger generations.

Navigating a different world

Chair by the seashore
05 Apr 2017

Autism and dyslexia have long been associated with creativity, but is the arts sector doing enough to support neurodivergent artists? Susan Jones highlights some concerns and opportunities. 

A steady look at costs

Close up of Queen on note
30 Mar 2017

Cost cutting is as essential as fundraising, but it’s not often given equal consideration. Michelle Wright shares tips for arts organisations looking to reduce costs without compromising quality or long-term growth.

Introducing AP Europe

Photo of EU flag
29 Mar 2017

As the UK triggers Article 50 to start the process of leaving the European Union, AP embarks on the process of extending its coverage to embrace readers and contributors from across the whole of Europe. Liz Hill issues a call to action.

Protecting creative efforts

Photo of man on laptop in cafe
22 Mar 2017

How can we make sure that authors are paid fairly in times of technological change? Luke Alcott discusses the steps that are being taken to protect their rights.

Marketing a sensitive and brutal history

Photo of a sculpture of people
20 Mar 2017

The rise of the selfie has created new problems for those managing ‘dark tourism’ sites, such as Auschwitz-Birkenau. Félicie Kertudo examines how they can promote themselves ethically. 

Marginal gains make more money

Image of swan
16 Mar 2017

Even small adjustments in pricing can boost ticket sales and increase revenues, explains Tim Baker.

Pages

Subscribe to Feature