In pursuit of the holy grail

Photo from the orchestra pit
19 Jan 2017

Is it possible to double the response rate you get from your direct marketing and save money at the same time? Tim Baker explains how the CBSO did just that. 

The value of insight on tour

Photo of dancers on stage
12 Jan 2017

A new tool offers touring companies access to valuable audience data. Penny Mills explains how they are using it to plan and promote tours.

The arts on your doorstep

Photo of performers and family at a bus stop
05 Jan 2017

Community engagement teams have been visiting every neighbourhood in Hull to make sure no one misses out on this year’s programme of culture. Martin Green explains how they hope to build interest in the arts. 

Job ladder – Michelle Abbey

Photo of Michelle Abbey
05 Jan 2017

Chelsea Theatre’s Community Development Manager Michelle Abbey discusses her career engaging audiences and promoting diversity.  

Learning to dance

Photo of children in dance class with teacher
05 Jan 2017

As a growing number of children are being home-educated, Christopher Connolly explains how Dance Manchester is reaching out to this community.

The value of media coverage

Photo of Science Gallery exterior at night
01 Dec 2016

Can free editorial and reviews get your message across just as well as paid-for advertising? Teresa Crowley explains how to calculate AEV. 

A mental makeover for classical music

Photo of concert from audience
24 Nov 2016

Tired of seeing classical music magazines filled with middle-aged white faces, James Fleury proposes four ‘mental makeovers’ that could help increase diversity in the sector. 

Bursting some bubbles

17 Nov 2016

At Spektrix’s annual conference Vikki Heywood explored the mindsets and mythologies that influence the performing arts today.

Meaningful learning partnerships

Photo of unmade bed on exhibition stand
10 Nov 2016

Tate Liverpool’s work with local universities enhances its education and audience development programmes. Michael Birchall reveals how it builds and maintains these partnerships.

Data to measure diversity

Photo of people in gallery
03 Nov 2016

The first full year’s worth of data from the Audience Finder survey raises important questions about the inclusivity of arts organisations, reports Anne Torreggiani

On a mission to matter

Photo of woman and girl dancing
27 Oct 2016

How can arts organisations ensure they matter to their audiences and funders? Sara Lock has been learning from Nina Simon, author of The Art of Relevance.

Back on the radar

Photo of four actors in suits
27 Oct 2016

When he arrived at Queen’s Theatre Hornchurch, the board labelled him a maverick. A year on, Douglas Rintoul reflects on the changes he has made. 

Perception the biggest barrier to audience diversity, survey finds

Photo of an audience
21 Oct 2016

Fears that existing arts audiences resist ‘more diverse artistic product’ appear to be unfounded, ArtsProfessional’s latest Pulse survey suggests.

Pulse report – part 3: Diversity in audiences – what needs to change?

20 Oct 2016

Should more be done to increase the diversity of those engaging with the arts in the UK? And if so, what? In her final report, Frances Richens looks at the findings from ArtsProfessional’s latest Pulse survey with a focus on audiences. 

Arts organisations not threatened by live screenings, report claims

Photo of people in a cinema screen
14 Oct 2016

The majority of theatres do not think screenings have affected their touring, and audiences still attend live events.

The fearless inclusive leader

Photo of people on stage holding hands
06 Oct 2016

How can a more inclusive leadership style increase diversity in our audiences? Anne Torreggiani identifies three distinct characteristics.

Tech for the digital natives

Photo of three people with image on wall & floor
26 Sep 2016

The digital installations at Tate Modern’s new extension not only show previously hidden treasures, but also appeal massively to a young audience, says Adam Jenkins.

Old assumptions and new realities

Photo of outdoor art
26 Sep 2016

Jane Earl busts some arts-related myths, starting with ‘everyone wants to take part in arts activities’.

Hanging out with audiences

Photo of people sitting in front of a large window
26 Sep 2016

Disappointed with the aggressive nature of today’s arts marketing, Ben Walmsley explores the potential benefits of a more direct form of interaction with audiences.

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