A simple repertoire scoring system is far more effective than a crystal ball for predicting the popularity of a programme, setting budgets and segmenting an audience. David Reece explains how it works.
Tourism has been in decline in England’s seaside towns for years, but now a network bringing world-class circus and street arts to the coast is enticing the tourists back. Joe Mackintosh tells the story.
The financial imperative to sell tickets can lead to a ‘bums on seats’ mentality, but a different approach has helped Mac Belfast grow its schools audiences and enhance its reputation. Melissa McMinn describes two initiatives.