Paying less for opera

Photo of performance of outdoor opera
21 Jun 2017

Are free and discount ticket schemes key to reaching new audiences or do they simply benefit existing bookers? Michael Volpe shares Opera Holland Park’s experiences.

Knowing the score

Photo of two people sitting on set with black & white lighting
14 Jun 2017

A simple repertoire scoring system is far more effective than a crystal ball for predicting the popularity of a programme, setting budgets and segmenting an audience. David Reece explains how it works.

On the tourist map

Photo of three women looking at buildings
08 Jun 2017

Cultural organisations are missing a trick by not tapping into the tourist trade, but a successful strategy involves more than a new leaflet. Anne Torreggiani and Helen Palmer share their advice.

Seaside arts

Performance shot: man in boat under a raining umbrella
08 Jun 2017

Tourism has been in decline in England’s seaside towns for years, but now a network bringing world-class circus and street arts to the coast is enticing the tourists back. Joe Mackintosh tells the story.

Passport to the theatre

Woman and girl holding Passport to the MAC marketing materials
31 May 2017

The financial imperative to sell tickets can lead to a ‘bums on seats’ mentality, but a different approach has helped Mac Belfast grow its schools audiences and enhance its reputation. Melissa McMinn describes two initiatives.

How to… attract family audiences

Two young boys look at artworks
23 May 2017

Don’t be afraid of fun, catch them early and remember that everyone loves LEGO – Michelle Lally shares her tips for engaging young people and families in the arts.

The screening effect

Photo of man in cinema
18 May 2017

Live-to-screen may offer plenty of opportunities for engagement on multiple channels and platforms, but we need more and better analysis to start to fulfil its potential, says Anne Torreggiani.

Seeing the future

Photo of people looking at a painting in gallery
18 May 2017

Need to forecast attendances or ticket sales? Jenny Scudamore explains how to make better predictions.

Creating real connections

Photo of girls watching show and clapping
18 May 2017

As technology becomes an increasingly distracting force, it’s down to live entertainment to tempt people to set aside their devices and be present with each other, says Dave Wakeman.

Tools of engagement

Taking photo of fireworks on phone
11 May 2017

Live entertainment is still a big draw for the Netflix generations, but how should arts organisations go about building relationships with them? Olivia Carr shares some advice. 

Arts education key to audience development, report concludes

Photo of arts audience
05 May 2017

A research project into audience development practices across Europe has issued a set of recommendations and guides for cultural organisations.

Meaningful audience relations

Dancer on the floor
04 May 2017

Digital platforms enhance audience engagement in museums and galleries but can the same be done in the performing arts? Ben Walmsley discusses a research project in contemporary dance.

Shaping audience behaviour

Photo of concert
03 May 2017

Performing in concert halls around the world makes setting ticket prices tricky. So, explains Jane Donald, the RSNO begins by asking one simple question.

Upstairs at the Pen and Wig

Photo of three men rehearsing a play round a table
24 Apr 2017

Presenting social issue dramas and storytelling events in a pub in Newport is reaching audiences looking for entertainment rather than art. Julie Benson tells the story.

Who is really winning?

Photo of West End discount booth
13 Apr 2017

Does dynamic pricing actually benefit theatre producers or audiences? Steve Rich isn’t convinced.

Bridging the generation gap

Photo of young audience
06 Apr 2017

Data shows that audiences for many artforms are ageing. Anne Torreggiani calls on the arts sector to anticipate and accommodate the changing needs of younger generations.

Sharing touring data

Photo of audience
30 Mar 2017

After updating its approach to data collection and sharing, Sadler’s Wells noticed a surge in email sign-ups for its visiting companies. Sebastian Cheswright Cater and Matt Kirby tell the story.

An inconvenient truth

Underground station platform showing words 'mind the gap'
28 Mar 2017

Joe Hallgarten proposes a new solution to the uncomfortable fact that attendance at taxpayer-subsidised arts events remains stubbornly skewed by social class.

More than a dance tour

Photo of dancers rehearsing
28 Mar 2017

Many international dance companies tour the UK thanks to the Dance Consortium, but venues, young dancers and many others also benefit from its work. Ros Robins explains how.

A dialogue with the audience

Photo of woman standing with arms out wide
23 Mar 2017

In a bid to listen more to its audiences, Manchester’s Royal Exchange Theatre launched a collaborative project that resulted in an ‘audience manifesto’. Amanda Dalton shares the surprising results.

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