A powerful platform

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23 Feb 2017

The Watermill Theatre’s new box office management system has increased ticket sales and donations, and encouraged customers to book earlier, says Libby Penn.

How to… Make the most of Facebook

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13 Feb 2017

Is your organisation’s Facebook page failing to gain traction? Paul Taylor shares ten essential tips to boost your profile.

Give us a goal!

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09 Feb 2017

Taking inspiration from the local community for a new musical about a nightclub proved so successful for Oldham Coliseum that they’re doing it again. Cathy Crabb and Lindsay Williams tell the story.

The trouble with telling stories

Photo of performers on stage
09 Feb 2017

Selling new work to audiences and venues can be difficult enough, but how do you sell a new artform like storytelling? Naomi Wilds explains how Adverse Camber has faced up to the challenge.

A winning formula

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09 Feb 2017

The Orchestra of the Swan has found a formula for boldly commissioning new works that pleases both composers and audiences. David Curtis explains his approach.

Going live

Gabriele Finaldi talking in front of a painting
26 Jan 2017

Facebook Live has helped The National Gallery get closer to a worldwide audience. Tamara El Assawi shares what they’ve learned conducting online tours.

Small venues do it differently

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26 Jan 2017

At the end of a three-year project touring contemporary theatre to small venues in the north east of England, Annabel Turpin and Kate Sanderson share the lessons they have learned.

In pursuit of the holy grail

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19 Jan 2017

Is it possible to double the response rate you get from your direct marketing and save money at the same time? Tim Baker explains how the CBSO did just that. 

The value of insight on tour

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12 Jan 2017

A new tool offers touring companies access to valuable audience data. Penny Mills explains how they are using it to plan and promote tours.

The arts on your doorstep

Photo of performers and family at a bus stop
05 Jan 2017

Community engagement teams have been visiting every neighbourhood in Hull to make sure no one misses out on this year’s programme of culture. Martin Green explains how they hope to build interest in the arts. 

Job ladder – Michelle Abbey

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05 Jan 2017

Chelsea Theatre’s Community Development Manager Michelle Abbey discusses her career engaging audiences and promoting diversity.  

Learning to dance

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05 Jan 2017

As a growing number of children are being home-educated, Christopher Connolly explains how Dance Manchester is reaching out to this community.

The value of media coverage

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01 Dec 2016

Can free editorial and reviews get your message across just as well as paid-for advertising? Teresa Crowley explains how to calculate AEV. 

A mental makeover for classical music

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24 Nov 2016

Tired of seeing classical music magazines filled with middle-aged white faces, James Fleury proposes four ‘mental makeovers’ that could help increase diversity in the sector. 

Bursting some bubbles

17 Nov 2016

At Spektrix’s annual conference Vikki Heywood explored the mindsets and mythologies that influence the performing arts today.

Meaningful learning partnerships

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10 Nov 2016

Tate Liverpool’s work with local universities enhances its education and audience development programmes. Michael Birchall reveals how it builds and maintains these partnerships.

Data to measure diversity

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03 Nov 2016

The first full year’s worth of data from the Audience Finder survey raises important questions about the inclusivity of arts organisations, reports Anne Torreggiani

On a mission to matter

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27 Oct 2016

How can arts organisations ensure they matter to their audiences and funders? Sara Lock has been learning from Nina Simon, author of The Art of Relevance.

Back on the radar

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27 Oct 2016

When he arrived at Queen’s Theatre Hornchurch, the board labelled him a maverick. A year on, Douglas Rintoul reflects on the changes he has made. 

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