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12 Jan 2017 Feature

A new tool offers touring companies access to valuable audience data. Penny Mills explains how they are using it to plan and promote tours.

Some touring companies feel they are kept at arm’s length from the people who pay to see them perform – only forming brief relationships before moving on to the next town, and not knowing if they will ever see them again. Venues, on the other hand, have access to resources to help form a long-term relationship with their audiences.

Show Stats gives touring companies a sense of the different kinds of audience they are able to attract at the different tour locations

The truth of... more

Photo of meeting 12 Jan 2017 Feature

The Charity Commission’s new fundraising guide has transformed the role of trustees. Samir Savant considers whether it is a change for the better.  

Photo of two dancers 12 Jan 2017 Case study

When member benefits proved uneconomical, Northern Ballet decided to stop offering them. Crys Whitewoods explains how the decision is paying off.

Photo of three girls in gallery standing over a box 12 Jan 2017 Case study

On Takeover Day a group of sixth-form students took responsibility for running an exhibition at London’s Guildhall Art Gallery. Katherine Pearce describes the day.

Woman standing behind fence with tyre 05 Jan 2017 Feature

Can financial incentives prompt donors to give more, or more often? In their second article on crowdfunding in the arts, Peter Baeck and Sam Mitchell discuss the findings of a new match-funding scheme.

Photo of performers and family at a bus stop 05 Jan 2017 Feature

Community engagement teams have been visiting every neighbourhood in Hull to make sure no one misses out on this year’s programme of culture. Martin Green explains how they hope to build interest in the arts. 

Photo of children in dance class with teacher 05 Jan 2017 Case study

As a growing number of children are being home-educated, Christopher Connolly explains how Dance Manchester is reaching out to this community.

Photo of two young people filming 05 Jan 2017 Case study

A storytelling project that invited young people to challenge the traditional role of libraries culminated in midnight performances viewed by online audiences worldwide. Ju Row Farr describes the fun.

Photo of performer on stage 22 Dec 2016 Feature

Be prepared to make mistakes and consider reaching out to other organisations running relaxed events, says Kate Lovell.