15 years of ArtsPro - 300 issues online free to read

Photo of exhibition of contemporary furniture
08 Dec 2016 Feature

Myths about arts fundraising are common, especially amongst directors and board members, says David Dixon. He identifies eight of the most commonly held ones. 

A myth is defined as ‘a widely held, but false, belief’. It’s actually pretty easy to check if you are faced with a myth. Just ask ‘how do you know that?’ and if the answer is something like ‘everybody knows that’ or ‘it’s just common sense’, then you can be pretty sure it’s a myth.

Arts fundraising has its own myths, some of which I once believed myself. They are most common amongst those who have little experience of fundraising. Perhaps it is not a surprise that directors and... more

Photo of people dressed in costume in a vaulted room 08 Dec 2016 Feature

Crowdfunding is a growing into a vital source of finance for the arts. Peter Baeck and Sam Mitchell offer some tips on successful campaigning.

Photo of disabled sign in paint tub 08 Dec 2016 Opinion

Angry at the continuing discrimination against disabled people as well as the inadequate access in many venues, Andrew Miller reflects on the challenges disabled people need to overcome to make it in the arts.

Photo of people at a hub 08 Dec 2016 Feature

Could business hubs and hatcheries help address the current diversity imbalances in the arts, asks James Doeser.

Photo of ballet dancers performing 08 Dec 2016 Feature

Many arts organisations feel awkward asking their supporters to leave a gift in their will. Rob Cope offers guidance on how to tap into this long-term income stream.

The Center for Contemporary Dance 01 Dec 2016 Feature

Quotas in the arts failed in the 1980s. But now is the time to champion their reintroduction, across workforce and artistic programming, argues Christy Romer in the fifth in a series of articles.

Graphic showing stats on a laptop screen 01 Dec 2016 Feature

Understanding who visits your website is key to developing audiences. In these infographics, The Audience Agency reveals what its tools can tell us about online arts audiences. 

Photo of Science Gallery exterior at night 01 Dec 2016 Feature

Can free editorial and reviews get your message across just as well as paid-for advertising? Teresa Crowley explains how to calculate AEV. 

Young people performing on dodgems 01 Dec 2016 Case study

Andy Dawson explains how the RSC’s schools programme inspires children through Shakespeare while avoiding a ‘one size fits all’ model.  

Photo of people in security workshop 01 Dec 2016 Feature

How can museums and galleries stop highly organised art theft? Andy Davis recommends an approach that combines a mix of security measures.

Photo of light patterns on wall of building 30 Nov 2016 Case study

As the funding landscape shifted, universities emerged as an ideal partner for creative producers Threshold Studios. Uzma Johal and Barry Hale reveal how they have been collaborating with the University of Lincoln. 

30 Nov 2016 Book review

Jessica Tanghetti finds Darren Henley’s book about why investment in culture pays full of soul and passion but lacking a call to action. 

Photo of concert from audience 24 Nov 2016 Opinion

Tired of seeing classical music magazines filled with middle-aged white faces, James Fleury proposes four ‘mental makeovers’ that could help increase diversity in the sector. 

Photo of dancers jumping on stage 24 Nov 2016 Feature

Who has been attending the events marking Shakespeare’s death this year? James Doeser and Georgina Chapman reveal some surprises.

Photo of laptop with Google Analytics 24 Nov 2016 Feature

Calculating return on investment is a great way to measure the effectiveness of arts marketing activities. Carol Jones explains exactly how to do it.

Photo of two dancers 24 Nov 2016 Opinion

Will Donald Trump, a liberal arts graduate, be enamoured by an industry with an envious return on investment? Or will his government continue a history of half-hearted federal support, asks Craig W Johnson.