A myth is defined as ‘a widely held, but false, belief’. It’s actually pretty easy to check if you are faced with a myth. Just ask ‘how do you know that?’ and if the answer is something like ‘everybody knows that’ or ‘it’s just common sense’, then you can be pretty sure it’s a myth.
Arts fundraising has its own myths, some of which I once believed myself. They are most common amongst those who have little experience of fundraising. Perhaps it is not a surprise that directors and... more