Shaping audience behaviour

Photo of concert
03 May 2017

Performing in concert halls around the world makes setting ticket prices tricky. So, explains Jane Donald, the RSNO begins by asking one simple question.

Too many surcharges

Production shot: granny feeding grandson
13 Apr 2017

Fed up with venues adding unjustifiable fees on to tickets for its shows, Birmingham Stage Company is taking drastic action. Neal Foster explains why producers should follow suit.

Are you pricing dynamically?

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13 Apr 2017

Dynamic pricing is all the rage, but is just one tactic amongst many. David Reece explains how organisations can benefit by placing dynamic pricing in a wider context.

Trial and error

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13 Apr 2017

Inspired by theatres, Bristol’s museums and galleries decided to try out a ‘pay what you think’ model for exhibitions. Philip Walker tells the story.

Simpler subscriptions

Photo of entrance to theatre with pedestrians
13 Apr 2017

Interest in a Swedish theatre’s subscription scheme was plummeting until it reworked it to reward frequent and early bookings. Jenny Bång outlines the changes it made.

Who is really winning?

Photo of West End discount booth
13 Apr 2017

Does dynamic pricing actually benefit theatre producers or audiences? Steve Rich isn’t convinced.

Marginal gains make more money

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16 Mar 2017

Even small adjustments in pricing can boost ticket sales and increase revenues, explains Tim Baker.

Maximising members

Exterior of Compton Verney
16 Feb 2017

If you only have one level of membership you’re missing a trick. Debbie Richards explains how Baker Richards helped Compton Verney gain thousands of additional members by expanding its offer.

Data and self-determination

Photo of theatre interior
27 Oct 2016

A new approach to box office management has shifted the revenue balance at Blackpool Grand Theatre firmly toward ticket sales and greater commercial independence, says Libby Penn.

UK must criminalise ‘cyber-warrior’ touts, Ticket Factory says

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11 Jul 2016

The Government is being called on to follow the example set by the New York State Assembly and crack down on the use of ‘bot’ software by ticket touts.

Putting the customer at the heart

Packed auditorium at Royal Albert Hall
04 Jul 2016

How can you make your box office a more powerful contributor to the success of your organisation and the happiness of your customers? Dana Astmann and Brooke Gallagher offer three suggestions.

Embracing the mobile box office

Photo of the Udderbelly venue
04 Jul 2016

Meet your customers’ expectations of mobile responsiveness and you will be rewarded with loyalty. David Wright profiles two arts organisations that are getting it right. 

A seamless user experience

Screenshot of The Cockpit's website
04 Jul 2016

Online and mobile ticketing is the new normal. But the frustrations of ticket buyers – and box office staff – must be taken seriously if it is to be done well, says Ben Curthoys.

Are you sure the price is right?

Photo of empty theatre auditorium
04 Jul 2016

Your box office data could be key to unlocking a higher income stream from satisfied customers who are willing to pay more for your tickets. Rachael Easton explains how. 

Maximising the marketing

Exterior of Royal Court Theatre at night
04 Jul 2016

Giving its ticketing agents a direct link to its box office system is allowing the Royal Court Theatre to reach a wider audience, Libby Penn explains.

Making ticketing work smarter

'Box Office' in neon lights
04 Jul 2016

Cutting-edge technologies are bringing about a box office data revolution. Andrew Thomas and Roger Tomlinson reveal how arts organisations are increasing audience engagement and reaping financial rewards.

Secondary ticket sellers come under CMA scrutiny

Man with keyboard and credit card
22 Jun 2016

Views are invited on whether secondary ticket platforms are offering consumers sufficient information to allow them to make informed buying decisions.

Going it alone

Photo of Sheffield's Crucible theatre
22 Jun 2016

Sheffield Theatres was part of a regional consortium of box offices until it decided its audience development activities would benefit from going it alone. Libby Penn describes the painless uncoupling.

Arts should “do more” to protect from botnet ticket tout attacks

Photo of man on computer
27 May 2016

An independent report has found significant problems in the ticket resale market, which both primary and secondary sellers must address.

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