Fifty creative professionals will develop an immersive storytelling experience as one of the 10 commissioned projects for UNBOXED 2022.
Billed as the biggest project of its kind ever in the UK, StoryTrails will use augmented and virtual reality to reanimate public spaces in 15 locations across the country this summer.
The recruited creatives will co-produce, design and write the project, with support from StoryFutures Academy, the UK’s National Centre for Immersive Storytelling.
UNBOXED Chief Creative Officer Martin Green says the creatives were recruited from diverse backgrounds: “In doing so, they are playing a vital role in building a dynamic future workforce for the creative industries in the UK.”
StoryTrails will run between July 1 and September 18, culminating in a film presented in cinemas and on BBC iPlayer.