London’s theatre scene is being transformed by a new generation of young, often female, producers who happily move between the commercial and subsidised sectors, observes Lyn Gardner.
“Put simply, my job is to sell something that doesn’t exist yet,” says theatre producer Vicky Graham. “When you’re British and a bit reserved that can be seen by some people as being a bit icky.”
“Yes,” chips in fellow producer Emily Dobbs, “like being a used car salesman.”
At least when you sell a car you have something tangible for the would-be purchaser to consider buying. When Graham and Dobbs try to persuade investors to put money into their productions, they are selling dreams. Their own dreams... Keep reading on The Guardian
“Put simply, my job is to sell something that doesn’t exist yet,” says theatre producer Vicky Graham. “When you’re British and a bit reserved that can be seen by some people as being a bit icky.”
“Yes,” chips in fellow producer Emily Dobbs, “like being a used car salesman.”
At least when you sell a car you have something tangible for the would-be purchaser to consider buying. When Graham and Dobbs try to persuade investors to put money into their productions, they are selling dreams. Their own dreams... Keep reading on The Guardian