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A new £4m hub for academic knowledge and entrepreneurial skill will give to support small to London’s medium-sized enterprises (SMEs), in creative fields such as digital media, fashion and the visual arts. Over the next four years, the hub will set up partnerships between academia and the creative sector, working with digital industry partners including IBM and Digital Shoreditch, and major cultural institutions such as the V&A, BBC, the British Museum and the British Library. The project is run by the Arts and Humanities Research Council and Queen Mary, University of London.