The Louvre sets out to shake off its intimidating image

To counter perceptions of elitism, The Louvre is preparing for "cultural democratisation", with improved presentation, labelling and curating of its collections to be ready for the run-up to the 2024 Olympic Games. Director Jean-Luc Martinez, who comes from a working-class background, said the former royal palace in Paris can "intimidate" certain demographics and he wants to extend the outreach success of the Louvre's outpost museum in Lens, a poor former mining town in northern France.