Despite the lockdown across England, advance ticket sales to UK venues during November were at their highest level since the pandemic took hold in March - down by 84.6% compared with the same month last year, according the Covid-19 Sector Benchmark published by management consultants TRG Arts and data specialists Purple Seven. This figure, taken from 228 box office feeds from both commercial and not-for-profit venues, is a significant improvement on October, when sales were down 90.1%.
The Benchmark also captures data on philanthropy from a smaller sample of not-for-profit venues. Figures for gift revenue in November 2020 exceeded what was achieved the previous year by 52%, with the revival relying on a smaller number of givers giving on average more. The number of donors was down by 13% compared to the previous year.