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If we are to increase audiences and tackle cultural resistance, we must listen to all opinions about the art we produce – not dismiss those with negative views as not ‘getting it’, says Kirsty Sedgman.
Poor fundraising tactics have brought shame on the sector, says Michelle Wright. Change is needed, but is a new regulator really the way to go?
With a background in commercial marketing, Adam Buss recognises the power of Audience Finder. He tells Katie Flaherty how he has been using it to QUAD’s best advantage.
The arts sector is not adopting mobile technology fast enough, says Tim Plyming, who sees it being used not just to sell tickets but to enhance the visitor experience.
Revenues are growing, and staff and customers are happier since Regent’s Park Open Air Theatre moved its box office to a cloud-based system, reports Libby Penn.