Should arts organisations resist pressure to use an opt-in model for communications? Hugh Radojev reports on recent comments by the Direct Marketing Association.
The Direct Marketing Association has said that focusing purely on a fully opted-in consent model for fundraising is “not totally necessary” under GDPR, as it is only one of six legal grounds on which personal data can be processed... Keep reading on Civil Society
The Direct Marketing Association has said that focusing purely on a fully opted-in consent model for fundraising is “not totally necessary” under GDPR, as it is only one of six legal grounds on which personal data can be processed... Keep reading on Civil Society