Dianne Greig explains how Glasgow’s galleries and museums are collaborating through the WhiteNOISE project to develop the city’s audience for the visual arts.
A new online knowledge bank combines information and guidance on bringing art and audiences together. Pam Pfrommer gives the background to the initiative.
When it opened in 2009 the cinema screen at the Grove Theatre in Dunstable saw average audiences of about 40 people, but data-led marketing has worked wonders, explains Claire McFauld.
The Elgiva has found that IRIS’s ticketing and marketing systems enable the venue to enhance its technological capabilities in line with changing customer needs
Colston Hall has tested out Purple Seven’s Balanced Database approach to target marketing – and the results are very promising. Sarah Robertson explains
A lot of people in theatres and concert halls talk about the importance of Customer Relationship Management, but most are not really doing it and seem reluctant to start. Helen Dunnett encourages them to get going
